A watch company based in Switzerland like many of the other best watch companies in the world, Zenith is an interesting mix of old world tradition and new world market orientation, both of which contribute to the overall product lines Zenith watches has managed over the years. Both the history of the company and its current status are essential in an understanding of the brand because they have such an impact on where the company is headed.
History of Zenith Watches
They are somewhat unique because of the rich history that is behind every single watch that is created within the marketplace. It was founded in 1865 by Georges Favre-Jacot, a man that has become almost mythical in terms of the reverence he is paid by everyone that is involved in the industry. Usually a figure from an opposing company is downplayed by members of the competition, especially if that figure was responsible for the creation of an entire node within the framework of the opposing companies. In the case of Georges, however, he had such a major contribution to the overall industry that it is impossible for anyone to insult him.
What exactly was his contribution? He was the first to come up with the idea of a company dedicated to watch making. His idea involved bringing a number of different artisans under one roof to create timepieces with one brand, and at the age of just twenty-two, he became an industry giant. Calling his company a word that indicates the highest point in the universe, the company has continually reinvented the idea of timepieces. By 1875, Georges had nearly one thousand employees, and they were producing both clocks and watches. By 1896, the world had noticed the caliber of his work, and the company began to regularly receive awards for their work. In 1920, the company reached a significant milestone – they had produced two million timepieces. A milestone like that propelled the brand to begin opening offices in every part of the world. By 1969, the company had another huge breakthrough. When they offered the El Primero to the market, they had the very first automatic integrate chronograph. It remains the fastest automatic model in the world as well as the most precise. These days, the company has nearly two thousand awards, hundreds of branches across the world, and some of the most famous styles. Despite the fact that they changed ownership in the late nineties to the LVMH Group, they continue to be one of the most excited companies on the market today.
What They Are Known For
If there is one thing that the men’s watches and women’s watches created by this company are known for, it would have to be the artistic flair that is added to every single watch. In fact, the company itself makes no bones about hiding that flair and they boldly are willing to make wild artistic decisions that over the course of history have resulted time and time again in new watch fashions coming out onto the market and completely changing the landscape in regards to what is considered the norm in watch fashions of the time. In fact, their website plainly states their goal is to be known for this flair, and they delight in their success at it. Each new model is carefully examined by analysts and critics alike hoping to push forward the boundaries of artistic license.
When this artistic side of the company is taken into account and really examined closely, one finds a number of other things they are known for that stem from the artistic flair that they put into a number of their different products. An example of this would be their novelty products which are usually good for a large amount of admiration from the industry when they are released. This is not to say that every mens watch released onto the market will be a novelty item, but rather it is to say that in general when the company decides to release novelty items, they are received well enough that people eagerly look forward to the next novelty release.
Another thing that Zenith watches are known for is their overall durability. There are many high-end watchmakers in this particular industry that make products that are beautiful to behold and keep time exceptionally well when they are removed from the box. However, all too often those very same products have a very short shelf-life, causing people endless grief when their product breaks down just outside of the warranty date and they have to go purchase another product in order to replace the one that they just lost. With most mens watches that are also high-end products this is not really a problem as the customers are willing to purchase new products every couple of years, but the fact that this company creates durable products anyway is something that has always gained them a lot of goodwill.
