What do you get when you take excellence and combine it with philanthropic urges, competitive pricing and partnerships that would make anyone envious? You get TAG Heuer watches, which have creating a storm across the face of the watch-making industry for some time now. These products have been sold in stores around the world for years now, and in any market in which they compete, they eventually end up on top. When a company has the ability to consistently prove themselves under any conditions, luck has very little to do with the end result.
History of TAG Heuer
TAG Heuer has a history that goes all the way back into the 19th century, spanning about 148 years. Edouard Heuer, the founder of the company, was driven to excellence. Just a few years after he created the company, he filed a patent for the first crown winding mechanism on men’s pocket watches. By 1889, the company was a well recognized name, having won a silver medal at the Universal Exhibition in Paris. By 1911, Heuer had created the world’s first dashboard chronograph, and just three years later, he introduced the wristwatch version. By the fifties, his work was becoming legendary thanks to his retail contract with Abercrombie and Fitch.
It is difficult to know exactly what drove him to create the excellent TAG Heuer watch products that the company is known for today, but in the end the current chairman of the company Jack Heuer has been known to speculate that it was simply built into him from birth. In fact, the entire press history of the company reads as though they believe they were meant to excel in this particular industry, which is an attitude that is perfectly understandable given the large amount of success they have had.
One of the main reasons for the success of the company, as is the case with many of the other long-standing competitive companies in the field of men’s watches, is probably the pedigree of the Heuer line. Edouard was not the only man to have a passion for creation as many other members of that family right down to the modern chairman Jack Heuer have dedicated their own lives to the continual creation of new products. This passion has taken the high calibre of product they already have and pushed the boundaries just a little bit further. Without problems that challenge the edge of a company’s limitations as so many other watch companies have, TAG Heuer watches have continually been able to reinvent themselves to keep pace with modern timekeeping needs.
What They Are Known For
It can very easily be argued that what a TAG Heuer watch is most known for is its ability to keep time. According to independent research, this company has instruments on their lower quality lines that are accurate to one tenth of a second. If you go up the ranks in quality to their higher end products, you will encounter timepieces that are even better, with watches that are able to be accurate to within one hundredth or even one thousandth of a second. Given the miniature state of technology that goes into creating a watch that someone can wear on their wrist, statistics like these are simply amazing. With those abilities, it is no wonder that TAG Heuer watches are known for their time keeping abilities.
Additionally, the brand is well known for their chronograph models. Dashboard chronographs were some of the very first things they created, and throughout the twentieth century, the continually improved the concept. In the sixties, they were the most popular products with automobile racers, and when they created a fully automatic model in 1969, the excitement only increased. With the introduction of digital technology throughout the eighties and nineties, the company’s hold on the market only increased, and today’s chronograph models are sported by celebrities everywhere.
Design is another well known part of the company. With a 2007 iF design award for the Monaco Calibre 360 LS Concept Chronograph from the International Forum Design, as well as a number of other amazing design awards, TAG Heuer continually beats out other companies when it comes to stylish timepieces people the world over enjoy.
In addition to that, another thing that this company is known for is their museum. Most of the older watch companies have museums in which they showcase the excellence of their products. There is a status symbol element to the creation of a company watch museum, and only the best companies that have been consistently excellent through time get to the point where they can eventually construct a museum for their mens watches. Since this company is one of those select few, you can already infer their long history of high quality product creation from the large number of watches they keep in their museum. In essence, the museum is a way to gauge the overall quality of the company and TAG Heuer has definitely been able to deliver on that front.
