Swiss Army watches are perhaps one of the best kept secrets within the watch-making industry as it exists today. This is not to say that time-keeping products from the company are necessarily unknown, but rather that this company has a reputation for creating beautiful and exquisite knives, and they’re not necessarily associated with timepieces. That, however, is unfortunate, for the quality and dedication with the mens watch products from this brand are unmistakable.
History of Swiss Army
The history of the Swiss Army Watch Company begins with their parent corporation. Created in 1897 to design and sell knives, the original founder Karl Elsener was interested in making the best products possible while providing jobs for as many workers as possible. When he quickly succeeded on the knife front, the company decided to branch out and start making other products. Their initial foray into other areas was an expansion into the watch-making industry.
Since that time, the brand have offered extensive innovation in the way of making them comfortable and functional at the same time. The results of that innovation have been lines of active, classic and professional men’s watches that, in one way or another, serve to contribute something unique to the industry.
What They Are Known For
Perhaps one of the most famous things they are known for is reliability and durability. Rugged, yet stylish, most of those dedicated to the brand suggest they’ve put their watch through almost as much as they’ve put their knives through, yet they’ve still come out on top. Almost all of their timepiece products come with a three year warranty, which provides a bit of peace of mind for even the roughest adventurers. Much like their signature line of knives, most brand lovers have put these products to the test time and again, and thanks to features like sapphire crystal dials and stainless steel cases, they usually stand up to the toughest situations.
Additionally, the signature cross and shield type emblem is a hallmark of every Swiss Army Watch. Since 1909, it has been the signature of every product Victorinox produces, and the timepieces are no exception. Most often located at the twelve o’clock mark, every authentic model by this company has one somewhere.
Varied style is also important to the mens watches from this company. Working on the idea that their products should be a good fit for your life whether you’re in the boardroom or climbing the face of a mountain, they offer a number of different kinds of models to suit nearly every taste. Their hot new Convoy collection offers precision Swiss movement, stainless steel cases, and luminous hands. While every model in this line is water resistant, you can choose between the stainless steel strap and the rubber strap depending on what your needs are. Built for adventure, this is the ideal product for almost every situation. In contrast, however, the new Airboss Mach 6 Power Gauge is a limited edition luxury release that was designed primarily for the look of the piece. While it incorporates the functionality of many of the other models, it’s the ideal watch to demonstrate the company’s prowess no matter what the type of watch.
The pocket Swiss Army watches are another great thing that helps many indentify with the company on a worldwide basis. Once thought to be a dying way to keep time, this company has managed to keep pocket watches alive like no one else. While there are just three models available in this style today, each is water resistant with a steel case. Two of the models come with leather carrying cases, and all of them feature the signature scratch-resistant protection that is so well known by fans of this company. Because they’re one of the few companies that produce such quality pocket timepieces, they’ve become something of a fad these days, but it seems to only increase the company’s presence on the world stage.
One final thing these products are often known for is their reasonable price tag. While many luxury brands offer great timepieces at a cost that could set you back several pay checks, these products often offer many of the same features with much of the luxury look you love at a price that is competitive within today’s market. Given that some of the models made by this company even look like their luxury counterparts, lots of individuals who love the look and function of a luxury timepiece but not the price tag look toward this company for help.
With thousands rediscovering the brand each year, it’s not hard to see why Swiss Army watches are gaining in popularity with each passing moment. As new models and collections are continually introduced, it is quite likely that the company will only further its hold on the market in the years to come.
