Omega watches have a long and proud history. The company has built a solid reputation and their products are highly sought after in the marketplace for men’s watches. This is not the only market for Omega products, however, as they make products of value for both men and women. The versatility of Omega products is one of their greatest assets. Omega’s engineers are constantly taking new technology and combining it with their artistic creativeness to make brilliant accessories that any individual would be happy to own. This versatility is omnipresent throughout their operations, creating memorable products that families will be proud to pass down through several generations.
History of Omega
The history of Omega watches dates back well over a century and carries with it tales of grandeur and aristocracy. A 23-year old entrepreneur, Louis Brandt, began piecing together precision pocket watches in 1848 in La Chaux-de-Fonds. The first Omega was patented in 1885. Brandt died in 1879 and his two sons took over the business, transforming their father’s assembly workshop into an entire manufacturing process. Omega has never looked back in terms of their mission to consistently create excellent watches that would be popular regardless of the era.
Since that first timepiece was created, Omega has kept pace with changing times and technology to bring desirable products to the marketplace. In 1885, the “Labrador” became the first mass-produced watch that kept accurate time to within 30 seconds per day. In 1892, Omega introduced the “minute-repeater” watch that could make sounds at a button’s touch. During the course of the company’s long and storied history, work has been commissioned for the military, the government, and, of course, the private market sector. The one theme that links them all together is the same history of excellence that began in a small workshop in 1848. Lineage and ancestry can be important for many different reasons in life, but with Omega’s magnificent history, it’s no wonder their products are so richly inspired. It is easy to see how they can build new products on those that have been so successful in their past.
What They Are Known For
Omega is known for a number of positive commendations with regard to the mens watch market and perhaps one of the most obvious is the number of celebrity ambassadors they have. Among famous male personalities whose products Omega adorns is the international Indian superstar, Abhishek Bachchan (one of the most recognizable names in Indian cinema), as well as some famous Americans such as George Clooney and Michael Phelps. They even have James Bond as an ambassador for their wristwatches, showing how much confidence a number of the world’s most famous people and characters have in this particular company and the products that it creates.
Something else Omega is known for is the active role they play in numerous sporting events around the world. Omega watches were worn by a number of athletes during the 2008 Olympics in Beijing, and it is very likely that they will be worn once again by athletes during the 2010 Olympics in Vancouver. Throughout their history, this company has shown a keen interest in international sporting events that bind different nations together. It is this keen sense of international civic responsibility that has made Omega the watch of choice for many of the best athletes, not only of the current era, but also of sports eras of the past.
In regards to the actual watches themselves, their quality is unsurpassed. The average Omega is indeed one of the finest crafted watches in existence in the modern era of watch-making. Omega puts a great deal of “heart” into each of its products that are offered. The company’s dedicated attention to the newest technological innovations also helps keep it on the cutting edge of the latest trends. One example of this technology, known as co-axial technology, is actually a combination of modern miniaturization advances as well as a re-engineering of some of the oldest principles of gears and levers known to man. The end result is a watch with interior machinery that works to reduce friction and, therefore, not only keeps time better, but also experiences less overall wear and tear with the passage of time.
One final thing that Omega is known for has to do with their fierce embrace of tradition. Tradition is valued through many realms, especially in an industry such as mens watches. When the basic mechanism for the operation of a watch has not changed in decades, tradition is definitely going to be a big part of any decision-making process. With referrals to their past in press releases and their sponsorship of watch history museums, Omega is most definitely a company that is well known for the respect they pay to the tradition of excellence that comes from the watch industry.
