Movado watches are known all over the world for one reason or another. There are so many things to like about them that they have managed to become excellent products simply because the company itself spends so much time attempting to perfect the art of building great timepieces. Today, this company is amongst the best in the world when it comes to watch-making, and that is something that shines through perfectly when one not only understands the history of the company, but also the current reputation it has and its areas of expertise.
History of Movado
Like almost all of the other fantastic watch-making companies, this one hails from Switzerland originally. Toward the second half of the 19th century, something happened in the country that created a revolution of innovation, and it was seen mostly in the watch-making industry. Many fantastic products came out of this period of time for the rest of the world to see. Amongst those products was the first wristwatch, which came onto the marketplace in 1881 at the same time that the company was founded.
Founded by a man who was just 19 years old in 1881, the company spent much of its early days pushing the boundaries of innovation as far as they could possibly go despite its teenage CEO. A technological genius, Achille Ditesheim would still be a boy by the standards of today, but even at the tender age of 19, he was already making the most of the entrepreneurial spirit. In the field of mens watches, Ditesheim made 1881 a year to remember with the release of the company’s first product. For more than a century now, the company has followed in the footsteps of its fantastic creator by inspiring confidence and innovation with everything their operation touched. Even today, the meaning behind the company’s name – “always in motion” - can be felt across their product lines and general operations, and for that reason the company is not only respectful of its roots and history, but also very grateful that it had them to benefit from.
What They Are Known For
One of the most obvious things that Movado watches are known for are their celebrity endorsements. This is not strictly something that is good about the company from a technical standpoint, but is nevertheless worth pointing out. With people like Tom Brady and Wynton Marsalis as outspoken endorsers of their products, this company certainly has a lot going for them. In fact, with other spokesmen including Mikhail Baryshnikov, the influence of this company seems to have an international presence.
That having been said, the company’s strength does not emanate solely from the celebrities that have endorsed their products. The innovative spirit that has caused them to pour their heart and soul into every mens watch that they create is one of the biggest things that this company is known for. The drive to innovate and consistently push the boundaries of knowledge forward is something that every watch-making company has to a certain degree (especially if they were from Switzerland originally), but it is also something that this company has to a degree that is admired even by their peers in the industry.
Many individuals are struck by the signature style in these timepieces. Most have a solid color for a background, a small circle at the twelve o’clock spot, and a very simple hour and minute hand to keep the time. In fact, an entire line, their Museum line, was based on this concept. This understated look of beauty is what draws many to the brand itself.
Products from this company are measured by a number of things, but perhaps one of the most important for the average person would have to be their price tag. The timepieces created by this company are easily classified as high end in nature. While it is one of the most famous luxury watch companies in the world, the men’s watches created are most certainly worth the price, as you most definitely get what you pay for with every Movado watch that you purchase. With offerings that include diamond encrusted selections and even timepieces that are museum quality, these products are something every luxury budget desires.
Finally, one last thing that this company is known for is the level of market penetration that they have around the world. For example, the United States has at least 25 boutiques dedicated to selling these products around the country. This number might not seem that interesting when people know that fast food restaurants and department stores tend to have thousands of locations around the country, but given the smaller and upscale clientele that this company caters to, it’s really quite impressive. More than anything, though, it shows the overall popularity that they have amongst the upper class throughout the world, one more thing that they are known for.
