One of the top selling watch brands from the day they were introduced, Invicta watches seem to be one of the trendiest items on the market today. With a new product line scheduled for release soon, they are bound to continue dominating the timepiece market in the years to come thanks to their unique blend of history and current reputability. Considered to be the gutsy brand on the market, the goal of the company is to offer superior products at prices individuals who are not typically luxury watch buyers can afford. With a motto that encompasses quality, value, and care, they work to create interesting, unique pieces other companies simply cannot match.
History of Invicta
The Invicta watch has had a long journey to get from where it started to the present day, and to a large extent, that journey represents various stages of rebirth in the path of a company that looked quite a few times for a way to reenergize themselves into achieving bigger and greater things.
The story of this particular company starts in Switzerland, as so many stories about timepiece companies do. In 1837, during the golden century of machine timepiece innovation, Invicta was created by a man named Raphael Picard, who was interested in creating as many interesting ideas for mens watches as he possibly could. The primary goal, however, was to offer creative products at prices many individuals could afford. His initial plans were a success, and it looked as though the future of the company was secured as generation after generation of Picards started steering the company toward new exploits with each passing year.
Eventually, however, they began to stagnate under the weight of the reputation of previous generations, and their share in the market began to falter. With the introduction of quartz technology in the seventies, the brand began an earnest struggle that nearly killed the line entirely. The Picard line of ownership was eventually broken in 1991 when the company was purchased by Americans. It relocated to Florida where it is currently based. The Picard passions are still injected into every timepiece made by the company. They are still manufactured under that particular brand name, but they are now American products rather than Swiss ones to a significant extent. With eighteen different watch collections for nearly every taste and budget, this brand is one that continues to dare consumers and the industry to redefine their notions of what a timepiece should look like and do.
What They Are Known For
No discussion about men’s watches and the Invicta brand name is complete without mentioning some of their product lines. Unlike most timepiece companies which are known for the actions of their company, pop culture references to the company or celebrity endorsers of the company, the reputation of this particular brand comes solely from the amazing product lines that they have generated. While not all of their product lines are popular, many of their styles are amongst the most known in the industry.
The first Invicta watch product line that is worth mentioning is the Pro Diver. It is impressive because of the lack of weakness within the overall design. This has led to many in the online and offline watch-making communities to call it one of the finest pieces of recent timepiece engineering, a fact that is enhanced by the excellent competitive price at which the Pro Diver timepieces are offered. When it initially hit the marketplace, it did so in a big way, garnering the brand name that put it on sale a large amount of positive publicity, increasing its reputation as a result. With dozens of both ladies and men’s models in this line, it continues to be one of the most popular collections the brand has to offer consumers.
The second product line, the Lupah, had a similar effect. The Lupah is one of the most interesting timepiece products to ever be released in the history of watch-making because the company has taken the idea of accessorizing to a new level. If you go through all of the different combinations of different accessories that can be utilized with a Lupah product, you will find that there are about two hundred thousand different variants of Lupah available to purchase. This has allowed people who purchase this product to greatly personalize their timepiece as a result and has contributed significantly to its overall popularity. With both sexes interested in this unique, trendy line, many more watches and accessories are added to help round it out each season.
Initially a Swiss-owned company at the heart of timepiece innovation in the 19th century, mens watches from Invicta have retained much of their strength and function. Factor in the sheer popularity of many models, and you have a company that stands above many others.
