In today’s world of variety and independence, there are a lot of timepiece manufacturers, and it is often difficult to tell what company and product are best for your personal style. Though every different group has a different specialty, like sports products or luxury men’s watches, one important fact that a lot of younger companies try to gloss over is the value of a time tested company and timepiece. It is hard to deny the reputation of this Swiss maker. For those who want the guarantee of tradition and excellence combined with durability and high function, Tissot devices well illustrate the company’s focus on craftsmanship and innovation.
What We Like about Tissot
To many, a timepiece is a very simple and standard device, with little room for improvement or innovation. This company has been challenging that expectation since its creation, over one hundred and fifty four years ago. Though perhaps not as well known as other Swiss products, Tissot watches maintain the Geneva standards of artistry in timepiece manufacturing. These standards dictate that all products must be very precise, long-lasting and durable, as well as meeting certain other points of fine craftsmanship. However, this company boasts a more versatile catalog at a more affordable price than just about any other Swiss maker, making it perhaps one of the best kept secrets of the timepiece industry. It is focuses on providing what it calls egalitarian luxury, or a well made product for almost everyone’s budget. While they call themselves a luxury company, not all of their products fall into this range. Sports devices are very common, and in fact, Tissot is the official scorekeeper for NASCAR, and is used at the world championships of several other sports. Its association with athletes underlines its most fundamental values of precision, performance, and innovation. No matter what the sport or occasion, it is clear that this is a brand that will continue going the distance, just as it has been doing for quite a long time.
Some Things We Don’t Like about Tissot
This company is nothing if not bold, and though this is a matter of personal taste, not everyone wants such an adventurous timepiece. From their often over sized displays and complicated—and sometimes seemingly extraneous—functions, it is easy to see how someone could find these devices difficult to adjust to. Those looking for a more subtle or simple men’s watch should look elsewhere, because these pieces are nothing for those a little intimidated by a timepiece. Though clearly the products are attractive and well designed, it is likely that their lack of a reputation is due to something other than low price.
History of Tissot
This company has been a part of the long tradition of timepiece manufacturing since 1853; it was created in a small swiss village known for craftsmanship called Le Locle, set high in the Jura mountains. Even early in its history it was on the cutting edge of technology, creating a pocket timepiece that displayed the hour in two time zones. Many famous people have been pictured wearing this name, from Elvis Presely to football hero Michael Owen. Though its main office has remained based in that small Swiss town, it now has representatives in one hundred and fifty, promoting worldwide its dedication to performance and precision.
