Luminox

Wed, Jun 30, 2010

Brands

For some people buying timepieces and other accessories is purely about fashion. People such as these are concerned entirely with how things look, while paying less attention to how they work. For other people, things are exactly the opposite. Rather than caring primarily about fashion, usability and function are the main concerns of many people, especially when it comes to accessories. While fashion is certainly important, it’s safe to say that style takes a backseat to use and dependability. For people who want very much to have a device with excellent features and ruggedness they can count on, Luminox is a great idea.

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What We Love About Luminox

Of all timepieces, there are few that have the reputation for innovation that this company does. A large part of this comes from the incredible glowing technology that makes these products so unique. Unlike other companies, which use luminescent paint that needs to charge in sunlight, or electric lights that require the pressing of a button, the faces of these high end chronographs are lit with special micro gaslights. These lights are self charging, on all the time, and incredibly bright, even with no visible light at all. That means that people in all walks of life can see the time in any light conditions, without having to press a button. This single breakthrough is enough to sponsor a huge following worldwide.

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Another thing that sets a Luminox watch apart is their extreme toughness. While many brands claim to be well built, this is the only company that can claim to make the official time piece of the US Navy Seals, one of the world’s elite fighting units. That specific model is available to the public, and is largely the base of this designer’s impeccable reputation for excellence. Other armed forces and law enforcement groups have since discovered the usefulness and reliability of these devices in all kinds of situations. With so many professional recommendations, it’s clear to see why so many trust these timepieces for their own everyday and sporting needs.

Some Things We Don’t Like About Luminox

Of course, as high tech and durable as these devices are, they might not be for everyone. Specifically, those who are looking for a high fashion model they can get noticed in might want to look elsewhere. While Luminox devices are certainly striking, they’re likely to attract more attention because of their bright glow than because of their stylish design. Of course, many of those who value these products so much aren’t concerned with fashion at all, but it is something to consider. Then again, while not perhaps designed around the idea of style, these timepieces are by no means ill formed, and do have an elegance in their efficiency.

History of the Brand

The story began in 1989, when Barry Cohen, an entrepreneur already in the timepiece business, took advantage of a brand new technology. After learning about new and powerful Swiss-made illumination technology, Cohen immediately made the leap to men’s watches that were visible in all light conditions. After designing their first dive model in 1993, the company really took off when they were contacted by the Navy Seals, which led to an incomparable reputation for ruggedness and durability that is still the company’s hallmark.

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