There can be no doubt that one of the most popular timepiece brands in the world is Joshua & Sons. The brand, which often goes by the shortened title J&S, sells millions of units each year, including a staggering number of models to people that have already owned one of their timepieces. That kind of repeat business is something every company craves, so why has this brand been able to do it year in, year out? It is a combination of delivering the best quality you can expect at a price just about everyone can afford. It is a winning combination that has paid big time dividends.
What We Love About Joshua & Sons
One of the great things about today’s society is that you can spend pretty much whatever you want on a men’s watch. There are fully functional models sold in gumball machines at the mall that will only cost you a quarter and others sold for tens of thousands of dollars or more. This brand has filled the rather large niche of people who want to pay about $100-$150 for a timepiece, but they also want it to last a nice long time. In fact, few other companies have had the luck this one has had accomplishing that task.
Joshua & Sons watches are supremely accurate, beautiful and come in hundreds of different designs for both men, women and for kids. The one thing that all of these models have in common is a commitment to quality that many people are surprised to find in a timepiece priced so low. Will one of these models last you for a decade? Probably not, but no one really expects that from such a reasonably priced item. What you do get is a great timepiece for your money that, if treated right, will last longer than it probably should.
Some Things We Don’t Like About Josua & Sons
Many high end timepiece makers often point to several perceived flaws in Joshua & Sons models, but much of the criticism is baseless when you consider that these companies are trying to compare a timepiece that costs 10 or even 100 times more. Of course, a timepiece that costs that much will likely run better, but they sell far fewer units every year and have far less in the way of brand recognition. You would almost think that these high end manufacturers would rather trade places with J&S just so they could have their sales numbers.
History of the Brand
It isn’t like this brand is the new kid on the block. They have been crafting immensely popular timepieces for quite some time now and they understand how to walk that fine line between affordability and lasting quality. The world of mens watches, even affordable ones, is highly competitive, and if you slip up and allow some of your market share to fall away, you could be out of business fast. This is one brand that has it all figured out and they have a loyal following that any other brand in the world would love to have.
