It really is amazing to think of how many high quality mens watches have come out of Switzerland over the last few centuries. It is even more amazing to realize just how many of these companies are still in business today. So many businesses in so many fields don’t make it past a few months, much less a few years or a few decades. In the case of IWC, you have the quintessential Swiss timepiece company crafting the same styles and shapes today as they did back in the 1860’s. It just goes to show that if you create items of the highest quality, you don’t need to change things up very much.
What We Love About IWC
Without a doubt, the thing we love about this brand more than any other is their commitment to the highest quality possible. There is no doubt that they could craft timepieces that look exactly the same as the ones they have been making for all of these years with cheaper material or with automated labour, but they choose not to. They understand that their reputation, and the value of their company, would take a real hit if they did, so they continue the same labour intensive practices that they have been known for since day one, and millions of IWC fans from all over the world rejoice.
Although they are sometimes criticized for creating the same essential design over and over again, we also love the true classic look this brand offers. So many of today’s modern timepieces are overwrought with bells, whistles and frills they really don’t need. The reality is that a basic, simple looking mens watch with an easy to read face and clean lines is what most people want, and it is exactly what this brand delivers.
Some Things We Don’t Like About IWC
Most of the criticism that this brand faces comes from people who want them to be more daring. Yes, the designs found in most IWC watches could be described as predictable and a bit run of the mill, but there are fewer and fewer companies these days creating timepieces with that classic, grandfatherly look, and soon, that number could be reduced even more. There has to be someone keeping that classic look alive forever so that your children and their children can own a beautiful, classic timepiece that looks like it is from the 1800’s. Besides, if everyone made the same ultra modern models, what fun would that be?
History of the Brand
This company was founded in 1868 and they began crafting beautiful and truly durable timepieces almost right away. Many people still know this company best for crafting stopwatches or pocket watches, but today, they are strictly in the business of making some of the best wristwatches in the world. The number of classic Swiss companies that create classic looks is dwindling, which makes the International Watch Company a bit of a relic, but it also makes them a company worth preserving for evermore.
