Every once in a while, a designer comes along that breaks the mold of what a timepiece can be. There can be no denying that in the 40 years since the founding of Gerald Genta watches, that mold has been broken several times over. The man who designed the single most complicated wristwatch in history is also the man behind some of the most innovative and entertaining designs in the history of time. He has proven that old constraints and ideas need not be followed. He has created everything from a Mickey Mouse model to one with several visible dials all moving together. The one thing they all have in common is that they are all fun.

What We Love About Gerald Genta
There is no denying the fact that mens watches have changed quite a bit over the last few years. Modern design has moved around both the inside and outside of the watch so that faces, dials and even frames aren’t what they used to be. However, no company has managed to turn the world of modern time on its head quite like this one. They have helped to redefine what innovative is and what innovation could be. If you have never looked at what a Gerald Genta timepiece could be, it may be time to.

Perhaps the most endearing thing about this brand is the fact that every new timepiece looks different than the other. It almost appears that each new model is designed by a different person than the last. That is, of course, silly, but the differences are so dramatic, with no holdover from the previous model, it is amazing that anyone could start from such a blank slate each and every time. When you browse or buy a timepiece from this company, you get a piece of art and a wonderful way to tell time, too.
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Some Things We Don’t Like About Gerald Genta
Of course, when you are the leading innovator in your field, you are open to much in the way of criticism, but as they say, it is often jealousy that causes criticism. Some say the designs are too odd, too bizarre or simply not practical. Others say that the cost is too high, or even too low. The truth is that avant garde timepieces aren’t everyone’s style. You could design the most perfect watch in history, and if people don’t like the style, they will criticize it.
History of the Brand
A men’s watch from this company is more than just a way to tell time. It is a tiny expression of art, style and elegance. This brand does everything it can to push the envelope farther than anyone else has in the past, and then they push it a bit farther. Chances are, when you look through their entire collection, you won’t like everything you see, but you will find one or two or several items that will take your breath away. Gerald Genta has been taking people’s breath away for over 40 years, and now it is your turn.



Mon, Sep 28, 2009
Brands