The models produced by Caravelle have been valued by generations. Its founder began his American dream in 1875 with a small jewelry shop and some big ideas. He was successful enough to begin manufacturing and assembling his products in his own Swiss plant by 1912. This process was greatly enhanced by his revolutionary idea to make each component its own standard size, interchangeable between models. This innovation changed the industry and transformed the process of repairing and servicing their products. It opened the door for more budget-friendly timepieces to enter the market, creating a new customer for the brand.

What We Love About Caravelle
This segment of the parent company was designed to be youthful, fashionable and affordable. It was the hope of the company that by making a line of mens watches at a lower price point, they would attract new, loyal buyers who could later grow into their more expensive models. These are attractive timepieces, with many style options for today’s consumer. Several hundred choices populate this line with affordable style. There are classic designs with a contemporary edge, business casual models appropriate for the office and fashion statement pieces to express personal style. There is even a high performance sports line with sturdy models that are water resistant to 330 feet. Models are available with diamond accents and a few feature diamonds. This is quite a feat, considering the ease with which they fit into most budgets.

A Caravelle watch is a highly accurate timepiece despite its small price tag. Their parent company is known for its excellent quality movements and this label does nothing to tarnish that stellar reputation. Precision quartz-crystal movements guarantee accurate time keeping, losing less than three minutes per year. Their bracelets and straps are durable and well crafted, made of genuine leather or sometimes stainless steel.
Some Things We Don’t Like About Caravelle
This brand was devised as a lower priced alternative to finer quality watches. Buyers should not expect it to be constructed of the same materials or to the same exacting specifications as a model costing two, three or more times its value. Neither should they expect the performance to be the same. The styling of each Caravelle by Bulova piece is meant to follow trends so some of the sophistication of an older piece may be missing. Quartz movements are accurate and easy to maintain, but they do not have the elegant complexity of a mechanical movement. In the delicate balance between style and substance, this brand tilts just slightly towards style.
Company History
It was originally founded in 1875 by Joseph Bulova, a 23 year-old immigrant from a country then known as Bohemia. He started with a small jewelry store and began to sell small table-top and bedroom clocks, with which he was quite successful. His company grew and expanded well beyond his lifetime through a devotion to innovation and customer service. This segment of the company was created in 1962 as a more affordable line of quality mens watches. The brand is the trendy, fashion-conscious line of the company which looks to the future and not the past for its design inspiration.




Tue, Jul 27, 2010
Brands