Distinctly American in appearance, this brand’s timepieces were designed as a tribute to the field of aviation. All its products have the looks and feel of a fighter pilot’s timepiece. This aeronautical influence was derived from its founder’s love of flight, being a pilot himself. More widely known for its famous outerwear, like the jackets featured in the movies Top Gun and Terminator, it has only in recent years branched out into mens watches. This newcomer to the market has quickly gained a following among consumers with bold designs and youthful, trend-conscious styles that have just a touch of retro glamour.

What We Love About Avirex
There is something of a military air about this brand which gives it a noticeably masculine look. The characteristic winged “A” crest gives the dials an unmistakable face. The bands and bracelets have a casual and rugged appeal. Almost any of these mens watches would look great with jeans and a t-shirt and a few models can make to transition to dressier looks. There is a little bit of the glamour of the early jet age in each piece. The retro touches are subtle but apparent and harmonize well with these modern timepieces.
An Avirex watch is not a major financial investment, either. They are sensibly priced for a fashionable timepiece. There are plenty of other bands that make the buyer pay dearly for the name on their dials and the elegance of their designs. Priced at the low end of the spectrum, this line still manages to produce a product with superb style. For the cost of one of those high-end brands, an entire wardrobe of this brand can be bought. They have not sacrificed function for form at all. Accurate and reliable quartz movements will keep these timepieces running smoothly with little more that battery changes for maintenance.
Click Here to See All Avirex Watch Models
Some Things We Don’t Like About Avirex
These timepieces are designed and worn for the sake of fashion and not necessarily for their craftsmanship. They are machine made, not handcrafted, and are unlikely to appreciate in value. The Chinese quartz movements, while accurate and durable, are not to be held in the same regard as a fine handmade Swiss movement. The prices are moderate, but there are other budget brands that offer the same quality for less. As a fashion label, it is in the mid-range and perhaps not as prestigious as more upscale brand names. An Avirex is a good choice for a nice-looking watch at an affordable price.
Company History
The Company was founded in 1975 by Jeff Clyman, along with his wife and partner Jacky. Clyman was an air show fighter pilot with an obvious love of flight and its storied history. His passion is still evident in the Avirex line today, despite the changes in ownership. He began his company with clothing, most notably jackets and outerwear. Some of his designs were featured in the classic movie about Navy aviators, Top Gun. This brand has served its country well, supplying both NASA and the US Armed Forces with combat aviation gear for 25 years. With a name meaning “sky king”, this brand has nowhere to go but up.



Wed, Aug 12, 2009
Brands