Armani

Thu, Jul 30, 2009

Brands

Armani watches have been a leader in the fashion industry ever since its founder, who lends the brand his name, began a career as a freelance designer in 1970. His clothes are nothing short of legendary in fashion circles and have elegantly draped movie stars and heads of state for several decades. The brand is known for the comfort, sophistication and attention to detail it incorporates into clothing, shoes and accessories. This brand is easily one of the most recognizable fashion name plates world-wide. The line of mens watches produced under this brand name is an excellent example of the quality that has made this Italian designer known and loved around the world.

armani watches

What We Love About Armani

This brand’s clothing is known for being well-made, comfortable and chic and their timepieces are celebrated for these same attributes. Fashion-lovers will immediately recognize this upscale label and credit the wearer with excellent taste. Even those who know little about current designers or trends will be able to identify a men’s watch from this brand as a thing of beauty. The range of options in this brand is extremely broad and there are models appropriate to any wardrobe, no matter how upscale or casual. There are sporty choices for wearing with jeans, understated but attractive models to complement a suit and high-profile gems to highlight formal garments. Case shapes are varied and interesting. Offerings for men include round, square and rectangular cases from very thin and sleek to bulkier models ready for rugged wear. Bands are refined and easy to wear. The selection of band materials includes leather straps and stainless steel bracelets with bolder color choices, like orange, made of rubber. Dials come in several colors and sizes to suit most any preference. Movements may be quartz or automatic, depending on the model. Though they can hardly be classified as a budget brand, they are still reasonably priced considering their lineage.

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Click Here to See All Armani Watch Models

Some Things We Don’t Like About Armani

Function plays an important role in this brand, but fashion is its primary focus. Armani makes no claim to be a Swiss-made timepiece. The designer is known for his sense of style and ability to bring elegance to anything he touches, not for his technological advances. This is a fashion brand, relying on its name and its exceptional looks to draw attention. The mechanics are dependable and are by no means substandard but the buyer is paying primarily for the cachet of this timepiece’s styling and the prestige of its pedigree. However, there is no shame is buying and enjoying an accessory for its beauty.

Company History

The Armani legacy began in Italy where its founder, Giorgio Armani, was born. As a young man, he studied to become a doctor but dropped out after two years. He took a job as a buyer for a department store, a position he worked for around seven years. He then began working as a designer for another company and by 1970 he had become a freelance designer. He formed his own ready-to-wear clothing company with his partner, Sergio Galeotti, which was an instant success with nearly $1 million in sales the first year. The company has done nothing but grow ever since, expanding to include couture clothing, shoes and accessories for both men and women.

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